Big Data

ACQUIRE NEW DENTAL CLIENTS

Let’s face it, today’s digital marketplace is filled with dental providers and dental landing pages and websites. To attract the search engines to rank your dental website takes a good deal of effort and professional guidance and implementation.

However, if you get it right, the search engines will pay your dental clinic handsomely, with very warm and shiny new dentist query related web traffic and dental leads – directly to your dentistry related keywords and content-optimized dentist website.

That equates to new revenues.

“DENTIST” SEARCHES

Below are some screenshots from Google Adwords Keyword Planner Tool.

This allows you to see how much a dentist related keyword would roughly cost you and the amount of potential traffic from that dental keyword, if you were running a paid or sponsored ad via Google Adwords.

This helps dental clinics or dental related businesses understand the value of short keywords, which are always a much higher cost than longer phrases (long-tail keywords).

As you can see below, there was approximately 555,000 searches for that one keyword. As shown, you’re just shy of nine dollars for the keyword ‘dentist’ based on a USA search criteria in the “Dentists & Dental Services” category.

*Click on the image for enlarged view.

“DENTAL” SEARCHES

 As you can see below, you’re just shy of eight dollars for the keyword ‘dental’ based on a USA search criteria in the “Dentists & Dental Services” category. There’s approximately 60,500 searches for that single keyword, but when you do a more refined search like “dental implants”, that goes up to 74,000 searches. Now, let the record state, that’s just a single category, there’s also categories like “General Dentistry” and Cosmetic Dentists” to consider. So there’s a massive amount of opportunity here, no matter the discipline of your dental clinic.

*Click on the image for enlarged view.

“SMILE” SEARCHES

 As you can see below, you’re only looking at eight cents for the keyword ‘smile’ based on a USA search criteria in the “Dentists & Dental Services” category. There’s just under 2 million searches for that single keyword, so that’s a big topic with a lot of interest.

When you do a more refined search like “smile dental clinic”, that is more focused, and there’s 8,100 searches. Now, let the record state, that’s just a single category, there’s also categories like “General Dentistry” and Cosmetic Dentists” to consider.

So there’s a massive amount of opportunity here, no matter the discipline of your dental clinic.

*Click on the image for enlarged view.

SMILE NOW DENTIST BRANDING

Big Data and Analytics is only one consideration. There’s also the Brand. Smile Now is a short, catchy and also a keyword rich Brand name. It creates a feeling of urgency, where visitors to your website will know they have dental work to be done but have hesitated to reach out to a dentist or dental clinic for a visit.

This brand name will get bums on the dentist chair and that means more revenue, instant and recurring and that’s worth the investment in the right brand and dentist domain name collection.